Malevolent Phantom
Opening Titles Analysis
To help us in designing our own opening titles we analysed some horror films opening titles to get an idea of what works and what will look good for our production. The first film we looked at was cabin in the woods, they used red titles that connotes blood and danger, this is an interesting look for a film as most of the time the titles are in white or black. The red contrasts the plain, simple colours usually used in films and leads the audience to believe the film will have a lot of blood and death in it. They are placed off center which is more aesthetically pleasing than them just being placed in the middle, this coincides with the rule of thirds which suggests that each image should be divided up into nine equal sections (two evenly spaced horizontal lines, two evenly spaced vertical lines) and that important compositional elements should be placed along these lines or their intersections. This technique is useful as it's claimed that placing a subject with these points creates more tension and interest in what's on screen that simply placing the subject in the centre of the screen. Therefore I would probably copy this design pattern and also have my titles placed on these 'lines' or their intersections to make my titles more interesting and appealing.
Another set of opening titles this time uses white text which I think looks more professional and still holds an aspect of horror about it. Red text can look cheap and unprofessional so I think we will use white text instead, therefore we can have a black or red background and the colours wont be contradicting and the white will stand out. This set of opening titles also uses the rule of thirds with the titles being placed in the low corners of shots and off centre, this reinforces how much better titles look if placed off centre and so I think it would be a good idea to copy this. The titles are quite small so not to drag too much attention away from the shot which I think is key but they are large enough and of a bright enough colour and clear enough font that they stand out and can be noticed by the audience. They are aesthetically pleasing to look at too as they glide over one another with a subtle enough movement that it doesn't steal the scene away from the focus of the shot but stands out enough to be noticed, also the font is clear to read so not to confuse the audience.
Out of all these features I think it is a good idea to have white text as red looks unprofessional and black would be too dark to work on any shots, especially horror as the scenes are likely to have low key lighting so the text wont stand out. Also coinciding with the rule of thirds and placing the titles off center is a good idea as it makes them look better and have a more interesting look for our film, as well as that having a large enough font is key so the titles can be read but not too small as you don't want them to overshadow whats going on in the scene. Another important factor is a clear font, nothing too swirly or jagged - simple but unique font to coincide with the appropriate colour, size and placement.
