Saturday 11 October 2014

Romance - Target audience

Romance
Target audience


Romantic films are most commonly watched by girls instead of boys as girls as more interested in the idea of love and eternal happiness. Even if guys did like this it may be hard to announce that in this world, especially in front of friends who would probably laugh at you for it. A romance film has all the bits girls love, the idyllic settings, the cute guy and the loving relationship that defies all odds and manages to survive and provide them both with love and security - this is what girls aspire to have in their lives. Guys whereas are more likely to want to be the hero (like in action films) or the brave person (like in horror films) instead of being all soppy and romantic (like in romance films).

Romance films tend to attract more teen/young adult audience who aspire to have love in their life - older audiences either have love in their life and so don't need to see films about it anymore and would much prefer to see comedies or action or they realise life isn't like a movie and they will never find this love of their life and so find these movies a sham and refuse to watch anymore. 

Romantic films are generally watched by groups of teenage girls or couples, the genre is popular with couples as it creates a nice atmosphere for the couple to enjoy each other's company and to relate to what they see on screen. Traditionally less serious film fans go to romantic films due to the less artsy and more relaxed nature so the amount that win Oscars and such are very low. Rom-coms traditionally don't tackle as harsh subjects as dramas or even other romantic films as they incorporate the comedy aspects to it but still do combat subjects such as heart break or infidelity. 

Overall romance films tend to be watched by teenage girls aged 13-18 who are looking for love and a happy ending in life or couples who relate to what's on screen.

No comments:

Post a Comment